How to Create Website Hero Images With AI
A practical workflow for building AI hero images that actually support the page instead of overpowering it.
Hero images carry more responsibility than most people give them credit for. They establish mood, positioning, and perceived quality before the body copy gets a chance.
Start with the page goal. A hero for a healthcare landing page needs a different visual language than a hero for a technical systems brand or a premium ecommerce launch.
Once the goal is clear, define the framing, negative space, palette, and output ratio before prompting. That single step prevents most unusable AI hero images.
After prompting the base image, finish with cleanup, compression, and placement testing. A hero image is only successful when it works with the headline, not when it looks impressive in isolation.